Agency: Ogilvy New York
Creative Directors: Nicole James and Andrew Miller
COPD, you may have never heard of it, but it's one of the top killers in The United States. We challenged everyone to post a straw selfie on social media to raise awareness and show empathy for the 30 million Americans with #COPD, because sadly, COPD can feel like breathing through a straw. So, #BreatheBoldly, because even with COPD, there’s always a way to make life better.
COPD Breathe Boldly boxes with straws and instructions were sent out to celebrities and influencers to help start the movement on social media.