Agency: Ogilvy New York

Creative Directors: Viktor Jacobsson and Jens Sjobergh

Grammy award-winning music producer Alex Da Kid and IBM Watson collaborated to turn data insights on music and culture into cognitive music. See the making of their groundbreaking new single, ‘Not Easy’.

ALEX DA KID + IBM: A MUSICAL COLLABORATION

ALEX DA KID + IBM: WATSON CREATIVE

BEHIND THE SCENES

OFFICIAL MUSIC VIDEO