Agency: Ogilvy New York
Creative Directors: Viktor Jacobsson and Jens Sjobergh
Grammy award-winning music producer Alex Da Kid and IBM Watson collaborated to turn data insights on music and culture into cognitive music. See the making of their groundbreaking new single, ‘Not Easy’.
ALEX DA KID + IBM: A MUSICAL COLLABORATION
ALEX DA KID + IBM: WATSON CREATIVE
BEHIND THE SCENES
OFFICIAL MUSIC VIDEO